The project reimagined a fashion collaboration between illustrator Friederike Hantel and designer Ethel Vaughn as an experimental digital experience rather than a conventional online shop. Inspired by Hantel's comic book-influenced illustrations that mix Japanese aesthetics with grotesque imagery, the platform became a collaborative playground featuring work from 3D artists, musicians, and designers worldwide. The result was an immersive storytelling environment that treated the website as creative expression rather than simple retail.
It's nice that Interview
Cables.gl Blog Interview
It's nice that Interview
Cables.gl Blog Interview
wideawake.earth
Status: Archived
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Details
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Online shop transitions and animations.
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Playful main menu animations.
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Prior to launch, I created an interactive teaser page ( Archived Version ) to build anticipation for the project.
Art Direction & Artwork:
- Friederike Hantel
Web Development & Creative Direction:
- Artur Neufeld
Fashion Design:
- Ethel Vaughn
CG Artists & Animators:
- Pascal Wiemers
- Jonas Stadter
- Obby & Japparii
- Artur Neufeld
Photography:
- Maxim Brinckmann
Logo Design:
- Darius Ou
Sound Design:
- Julian Jaschke
Model:
- Anne Zarske
Technologies used:
Vue 2, Cables.js