Details
Mobile version of the showcase. One of the biggest challenges was serving the 3D model in a way that was performant on mobile devices, while still providing a rich interactive experience on all kinds of devices.
Instead of textures, we recreated the look of the shoe using a custom GLSL shader, which allowed us to achieve a high level of detail without the performance overhead of traditional textures.
This not only allowed us to scale the mesh up without losing quality, but also made it possible to create seamless transitions and animations between the different colors.
We also produced teaser animations for social media and outdoor advertising.
Work in Progress and Prototypes
Early prototype and proof of concept.
Earlier iterations experimented with soft-body physics, but were ultimately not used in the final product. Mainly, because the bubbles played a less important role in the final design and were causing performance issues on low-end devices.
design & art direction:
- Artur Neufeld
web development:
- Artur Neufeld
GLSL shader development:
- Jan F. Scheuer
Sound design:
- Robert Dietz
3D modeling:
- Pascal Wiemers
Video Editor:
- Simon Villaret